Fast Company’s World Changing Ideas Awards honour designs that are pursuing innovation for the good of society and the planet.
Last year AKQA and Universal won the Fast Company World Changing Idea Award for H&M Looop. A defining moment for sustainability, H&M Looop invites customers to transform previously-owned clothing into a new garment without water or chemicals. Housed in a glass box, visitors can watch the technology remake their old items into new, all configured through the app.
Code of Conscience is also recognised as a Finalist in this year’s Developing World Technology category and receives honourable mention in the Nature category.
One-third of the world’s nature reserves are under threat from human activity. In collaboration with NGOs worldwide, AKQA has launched an open-source software called Code of Conscience that restricts the use of heavy-duty vehicles in protected areas, on land and in our oceans. Fleets in Australia and Brazil have started implementing the cyber shield, with other governments in South America and Europe working to turn the code into law.